Sunday is the final round of the four-round French election–two rounds for president, two for National Assembly. Thus the legislative runoffs are now upon us. Although we have the unusual case of a honeymoon election in which the leader of an opposition alliance is proclaiming he is running for prime minister, probably the only real question in the results is whether the just-reelected President Macron gets a assembly majority or not. (See earlier planting for discussion of such points.)
In advance of the runoffs, I been poking around in the statements (profession de foi) that candidates make available. It’s a great resource for anyone wanting study patterns in the way the candidates and parties/alliances communicate. I am not about to look at this systematically, but I note a few stark differences in presentation. (Most of the following is based on a comment by me at the earlier post, but with some elaboration.)
Every candidate for an assembly seat runs with a substitute, who would replace the the originally elected member were the latter to vacate the seat for any reason (including becoming a cabinet minister). Thus, in effect, France has two-person (closed) lists for each single-seat district. The replacement is typically, although not always, featured on the statement (and, from photos I have seen, in campaign signs). But there is considerable variation in how they are presented.
Also, as typifies highly presidentialized parties (or, given that this includes major opposition parties, too, leader-ized?) as France has, almost every candidate is featured next to the presidential candidate in whose alliance the assembly candidate was running.
For example, in Bouches-du-Rhône no. 4, the candidate from Nupes features the principal and the substitute prominently, side by side. The national leader, in this case “candidate for premier” Mélenchon, is shown towards the bottom of the first page. This is the reverse of what seems to be the norm for candidates of Ensemble or RN, where the candidate is pictured (photo-shopped, more to the point) next to the leader, with the substitute in a smaller photo on a later page.
For instance, see the Ensemble candidate in the same district.
See this one for a candidate of RN (Bouches-du-Rhône no. 1). Unlike most that I have seen for candidates in other parties, this does not talk about the candidate or the district at all. It just tells what the RN party program is. It also does not mention the substitute. Instead, a picture of the main candidate with Le Pen and also (strangely) a picture of the party president, Jordan Barella. The main message comes through clearly in all caps at the top: “La seule opposition à Macron” (the only opposition to Macron).
Here is another RN candidate statement that is marginally less party-centric than that one. In Hérault no. 7, it is a little more specific to the local context, not in the sense of any mention of district issues, but in calling out the “extreme left” opponent in the district who must be stopped. The Nupes candidate in the same district has a statement that looks like the other Nupes one I mentioned before (and with minor variation, all those from Nupes that I have seen). It has the substitute depicted side-by-side with the principle and featured more prominently than the national leader, while still making room for a photo of Mélenchon at the bottom of the first page. It also has at the very top, “Face au RN, pas d’abstention”–a call not to abstain, given the contest is against the RN. Otherwise, it is mostly oriented around the national program of the alliance.
In general, the Ensemble statements seem to say the most about the candidates themselves, with information on their career on the second page, often along with some words about the district’s needs. Maybe this is to be expected for the alliance that has already won the presidency, and now wants to show how the majority Macron is seeking would be in tune with local voters’ needs. The other two main forces, RN and Nupes, on the other hand, need to emphasize how they seek to counter the president’s national policy priorities. The candidates in Nupes and RN most certainly are not cultivating a personal vote or a local vote on their statements–or rather on the subset of statements I saw.
I actually did find one from Ensemble that did not show a photo of Macron at all, although it does say “presidential majority” at the bottom of the front page. Instead, it shows the principal candidate and the substitute standing side-by-side in a park. This district is one of the three-way runoffs, Dordogne no. 3 (first round: NUPES 24%, Ensemble 23%, RN 22%), and the second page of the statement has a large block of text denouncing the “extremes” represented by the other two runoff candidates’ national programs. It still saved plenty of locally targeted information about priorities.
We can probably draw some conclusions from these patterns–if they are indeed patterns–about the priorities of the parties and alliances, in terms of local vs. national emphasis, as well as how important the leader is to the vote-seeking strategy. I looked at dozens, and while I can’t claim they were representative of the wider set of districts, it seems they just might be.