Do party leaders use personal characteristics of candidates they recruit to their closed lists as a way to attract voters to the list? If the objective is to mobilize voters who might not otherwise have strong incentives to vote for the list, the strategy we might observe is the nomination of candidates associated with particular groups (or partnering parties) to marginal ranks–a rank at which the party is likely to be on the cusp of winning or losing. I pointed out such a strategy in the Israeli election of 2006, when Shas nominated representatives of the Ethiopian and Georgian immigrant communities to the 12th and 13th ranks. The party had won 11 seats in the 2003 election and would win 12 seats on 2006; there were indications that the party indeed received votes from the two communities.
How common are such marginal-ranks personal-vote strategies by parties? I wish I knew! I do have another data point from Israel, however: this year’s Zionist Union list.
The Zionist Union (or Zionist Camp) list was formed by the merger, for purposes of this election, of Labor and Tzipi Livni’s HaTnua party. Although Labor holds a member primary, the joint-list agreement gave Livni the right to nominate candidates to various positions on the list. One of these was position #24.
On January 25, it was reported that the 24th spot would go to Yael Cohen Paran, “one of Israel’s leading environmentalists for the past two decades”. She is one of the leaders of the Green Movement party.
By nominating Cohen Paran, Livni has maintained her agreement with the Green Movement, whose leader Alon Tal was given the 13th rank on Livni’s HaTnau list for the 2013 election. The list won only six seats, so Tal was not close to winning, but Livni’s manifesto commitment to focus on the environment was upheld in various ways, most prominently by claiming the Environment Ministry for one of her MKs, Amir Peretz.
Of course, I can’t prove that Cohen Paran received this specific list rank for this campaign because of her ability to bring additional votes. It is possible, however, given the past record of Livin-Green cooperation. It is especially noteworthy that in the week immediately prior to the announcement, the Labor-HaTnua list was averaging just about 24 seats in the polls, meaning Livni controlled what could be the most marginal rank on the list. If there is a bloc of potential votes, and a candidate who might appeal to such a bloc, and the nominator was strategic… let’s just say Livni behaved exactly as a hypothesis about personal votes for marginal ranks on closed lists might predict.