Hoegaarden no longer to be from Hoegaarden

According to a call to action, InBev plans to move production of Hoegaarden, the most famous of the recently revived old style of Belgian witbier (white beer).

I can’t argue with this logic:

If real parma ham has to have [its] origin in Parma, if champagne has to be produced in a strictly assigned region, why shouldn’t an internationally famous, but typically regional original product like the Hoeegarden White beer, be produced in the town of Hoegaarden.

By this same principle, of course, a certain Midwest US megafactory that produces a vaguely beerlike substance needs to be stripped of its right to use the geographic term, Budweiser, for its product.

h/t Good Beer Blog

0 thoughts on “Hoegaarden no longer to be from Hoegaarden

  1. I tried and loved it. My friend bought me a pint as soon as I arrived the London airport. Wish I could find it in California!

    [MSS: You can! Hoegaarden is not hard to find here.]

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